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If the story you’re telling isn’t selling, we can help you develop a better one. We’ve put together three half-day workshops that focus on helping you develop and tell a better story from three different perspectives: getting your story right, telling it well, and telling it often
Don't Paint The Bulldog
To help you get started with the right story we offer Don’t Paint The Bulldog. This workshop will introduce you to a powerful iterative process that will help you develop a new story that does more than simply put a pretty face on a fundamentally flawed message. You’ll learn how to develop messages based on proven models of customer behavior that focus on what customers want to hear, rather than what you want to tell them. We’ll introduce you a technique for understanding how customers are likely to respond to your message and how you can anticipate what they expect to hear and what might delight them. A valuable take away from this workshop is a Messaging Map that you will use to clearly define the impression you want your story to make, and the supporting evidence that will enable your target audience to buy-in to your story.
How to Sell Enterprise Anything
For companies selling enterprise solutions we offer a workshop to equip both sales and marketing with a unique approach to telling the story well. We call this workshop How to Sell Enterprise Anything: be Provocative or be Forgotten. The operative word is provocative. In this workshop we’ll help you develop your skills for telling a story that not only gets attention in a highly competitive marketplace but follows through with compelling evidence that establishes the strategic importance of your solution. You’ll learn how to adapt your story to a prospect’s situation so that you can do any of the following: reveal an unrecognized problem, suggest an unanticipated solution, propose an unseen opportunity, or define an unexpected relationship between your organization’s capabilities and the expansion or redefinition of the buyer’s success.
Managing the Reteller Channel
A good story, told well is certainly an essential foundation for sales and marketing success. But the audience you want to reach with your story is busy. They’re busy filtering out the vast majority of stories that vie for their attention everyday. So how does your story stand any chance of cutting through the clutter? How do you get the media and other influencers to retell your story? Our workshop entitled Managing the Reteller Channel will show you how.
Call Meghan O’Sullivan to arrange a customized proposal for your organization. 978-264-0707 x 201. |
