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How Good is Your Story?

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Can you communicate your product/company's value in three sentences or less? *

Yes No

Does your message clearly describe the benefits of your product or service? *

Yes No Not Sure

Does your story position you against competitive alternatives? (Including competing with indecision) *

Yes No

Is the story compelling enough to take action? (i.e. pilot or trial) *

Yes No

Do you have different iterations of your story for different types of buyers? (i.e. Innovators, early adopters, early & late majority?) *

Yes No

Do you have different stories to address the different constituents within the same organization? *

Yes No

Does the story about your product or company add a clear and compelling value to the prospect *

Yes No

Is your story credible or does it require supporting evidence? Do you have the supporting evidence? *

Yes No

Are there additional benefits beyond those already being communicated that would increase the distinctiveness and appeal of your product or service? *

Yes No

Are the benefits you describe easily understood by your target customer? Or are you using creative language that they may not understand? *

Easy to Understand We've made it too challenging

Is there a particular question / challenge you are facing that you would like us to address in our response? *

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Our Story
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